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How Amazon is fighting Netflix in a growing video market

Last night at the Golden Globes, one of Amazon’s originally produced shows took home the Best TV Comedy for The Marvelous Mrs. Maisel. This is a great example as to how video content is no longer only being produced at Hollywood. Independent film studios and distributors are now taking a piece of the pie too. In 2017 alone, Amazon spent a whopping $4.5 billion dollars in an effort to compete with the likes of Netflix.

In 2018, Netflix plans on spending upwards of $7 billion on original content, where as Apple has only set aside $1 billion. Keeping in mind that Netflix is only a content producer and aggregator, whereas Amazon is not known for their content as so much as their products. 2018 will be an interesting year in video, especially with Amazon’s Golden Globe win leading up to the Oscar’s, we will see what happens then. Amazon Studios won three Oscars in 2017. One was for “Manchester By the Sea,” – best original screenplay. Then Casey Affleck won best actor for the movie’s lead role. The third was for an Iranian drama called “The Salesman,” That took home the best foreign language film award.

It’s no secret that Hollywood is very difficult to break into. Independent filmmakers have been taking advantage of Amazon studios, Netflix, and other indie studios to release their low budget films. Since Amazon in particular is very open to scripts, TV shows, movies, and pilots, more and more filmmakers have been submitting their content for a chance to be seen by the world. With a modest purchase price for a script or pilot, and a public forum for the content to be analyzed and decided upon, more filmmakers are getting a chance to join Hollywood. This inclusive nature that Amazon provides, is opening up a whole new level of interaction between filmmakers and studio heads who are now looking into other options for screenplays. Websites such as The Blacklist and other screenplay submission sites have been succeeding at winning academy awards more often as the years have progressed.

Needless to say, 2018 will be a battle between Netflix and Amazon to continue to produce more original content, get more subscribers to pay a monthly fee, and to potentially win more awards. As Hollywood’s revenues are dwindling, and movie theaters are becoming dinosaurs, the real winners will be the independent studios who offer inclusiveness in an otherwise impossible to break industry. Who do you think will win the battle? Let us know in the comments section!

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